Digital Narrative Consult played a pivotal role in the digital management and promotion of the 13th African Games, contributing significantly to its success through strategic planning, execution, and comprehensive digital solutions. Our involvement included:
- Website Creation and Management
- We developed and managed the official website for the Games, ensuring a user-friendly interface, real-time updates, and seamless navigation for all users. This platform served as the central hub for information, updates, and event schedules. https://www.accra2023ag.com/
- Social Media Promotion and Engagement
- Our team launched and managed the official social media pages across platforms like Facebook, Twitter, and Instagram. Through strategic campaigns, we achieved:
- 4.1 million reach
- 2.5 million video views
- 1.2 million engagements
- Facebook page link: https://web.facebook.com/Accra2023AG?mibextid=LQQJ4d&_rdc=1&_rdr
- We created impactful graphic designs for flyers, posters, and branding materials that visually captured the spirit of the Games, driving high levels of interaction and visibility.
- We also coordinated Twitter trends, increasing online visibility and fostering real-time fan engagement.
- Our efforts included the livestreaming of significant events on Facebook, allowing audiences worldwide to participate in real-time.
- Our team launched and managed the official social media pages across platforms like Facebook, Twitter, and Instagram. Through strategic campaigns, we achieved:
- Preparation of Event Manuals
- Digital Narrative Consult prepared comprehensive event manuals that were crucial for the smooth execution of the Games. These included:
- The Games Manual: An overview of event logistics, roles, and general guidelines.
- The Competition Guide: Details on event schedules, competition formats, and athlete management.
- The Technical Manual: Specifications for venue requirements, technical setups, and competition standards.
- The Media Guide: Media protocols, accreditation, and coverage guidelines.
- The Legal Manual: Documentation on legal frameworks, intellectual property rights, and compliance standards.
- Digital Narrative Consult prepared comprehensive event manuals that were crucial for the smooth execution of the Games. These included:
Our holistic approach combined digital innovation with strategic event management, making the 13th African Games one of the most digitally successful events in Africa.
